REGAL | Embrace Home Loans Sees a 60% Lift in Answer Rates with Regal.io

Embrace Home Loans Sees a 60% Lift in Answer Rates with Regal.io

Regal.io helped establish trust with borrowers with branded calling. Borrowers now answer more calls and are having longer conversations, allowing relationships to form faster, forging the path to conversions.

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CASE STUDY

INDUSTRY

Mortgage

IN NUMBERS

Having branded calls quickly helped Embrace Home Loans break through the noise and reach more borrowers and reach them faster.

60%

Increase in Answer Rate

Luke Hardiman

Technical Sales, Embrace Home Loans

"Regal.io not only stopped our calls from being marked spam, they helped establish trust with borrowers more quickly. With branded calling, our answer rates increased by 60%."

PROBLEM:

Lower than Industry-Average Answer Rates

The mortgage industry is incredibly competitive and connecting with leads quickly is critical to getting conversions. To reach interested borrowers, Embrace Home Loans has a team that contacts between 15-20 thousand borrower leads per month who request more information on their official website or a partner site. As soon as a new lead comes in, it is assigned to a loan officer to make a call.

As the economy restricted, loan officers became more frustrated with decreasing success rates. The company used a mortgage contact center technology platform, but it wasn't helping solve for low answer rates and low call-backs.

Regal.io reached out to Embrace Home Loans and demonstrated that their lower than industry-average answer rates were the result of unbranded calls being ignored by borrowers and potentially flagged as SPAM by the major phone carriers.

SOLUTION:

Branded Caller ID Cuts Through the Noise

After learning about a potential solution for their low answer rates and low call-backs, Embrace Home Loans implemented Branded Caller ID from Regal.io. Having branded calls quickly helped Embrace Home Loans break through the noise and reach more borrowers faster.

Regal.io not only stopped calls from being labeled as spam, they helped establish trust with borrowers more quickly. With branded calling, borrowers answer more calls and are willing to talk more, allowing relationships to form faster, forging the path to higher conversion through more conversations.

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ABOUT THE CUSTOMER

At Embrace, we do one thing and one thing only — home loans. And when you focus on only one thing, you can do it exceptionally well. If you’re looking to purchase a new home, refinance an existing mortgage, or consolidate high-interest debt, you’ve come to the right place. As one of the nation’s top full-service mortgage lenders, we’ve helped hundreds of thousands of people find the right loan for their unique needs.

Source: embracehomeloans.com

MORE CUSTOMER STORIES

Robby Romance

Director, Strategic Partnerships, HealthBird

Embrace Home Loans Sees a 60% Lift in Answer Rates with Regal.io

60%

Luke Hardiman

"Regal.io not only stopped our calls from being marked spam, they helped establish trust with borrowers more quickly. With branded calling, our answer rates increased by 60%."

Lower than Industry-Average Answer Rates

Branded Caller ID Cuts Through the Noise

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ABOUT THE CUSTOMER

MORE CUSTOMER STORIES

Robby Romance

"Regal has helped us improve our sales per agent per day by 250%, improve our answer rates by 100%, and our conversion rates by 40%. As a result, we have been able to engage with more qualified prospects, verify their info for successful conversions, and drive additional revenue."

Michael-Rose Sandow

"Regal allows us to connect with more leads, have more meaningful conversations with those leads, and ultimately convert more leads into paying customers."

Kevin Heung

"We've seen answer rates go up and success with Regal that delivers strong returns we can truly measure."

Jacques Rojahn

"With Regal.io's journey builder and intelligent routing capabilities, we are able to streamline our outbound sales process. We are able to assign a prospective student to our coaching team to create a more consistent and impactful experience for our community."

William Lucas

"Regal.io instantly doubled our answer rates and improved productivity of our sales team. We have been able to consolidate what we used to do in three separate systems all into one place while personalizing our outreach to prospects."

Scott Chesrown

"Regal.io instantly made our enrollment team 4x more productive. Now that we have improved our speed to lead, we use Regal.io's journey builder and reporting to personalize, measure and optimize the experience for each customer."

Leila Kutler

"Regal allowed us to invest in a personalized conversational experience for our members, and to A/B test how to best support homeowners at key moments."

Manuj Goyal

"Starting a phone sales program to call our unconverted leads and existing customers was so straightforward with Regal. And we are seeing a 58% lift in conversion."

Sarah Haselkorn

"After launching Regal with Branded Caller ID on cell phones for our lead outreach calls, we saw a 20% lift in conversion at a 20x ROI within a week. We've been looking for a solution like this for years!"

Robby Romance

"Regal has helped us improve our sales per agent per day by 250%, improve our answer rates by 100%, and our conversion rates by 40%. As a result, we have been able to engage with more qualified prospects, verify their info for successful conversions, and drive additional revenue."

Michael-Rose Sandow

"Regal allows us to connect with more leads, have more meaningful conversations with those leads, and ultimately convert more leads into paying customers."

Kevin Heung

"We've seen answer rates go up and success with Regal that delivers strong returns we can truly measure."

Jacques Rojahn

"With Regal.io's journey builder and intelligent routing capabilities, we are able to streamline our outbound sales process. We are able to assign a prospective student to our coaching team to create a more consistent and impactful experience for our community."

William Lucas

"Regal.io instantly doubled our answer rates and improved productivity of our sales team. We have been able to consolidate what we used to do in three separate systems all into one place while personalizing our outreach to prospects."

Scott Chesrown

"Regal.io instantly made our enrollment team 4x more productive. Now that we have improved our speed to lead, we use Regal.io's journey builder and reporting to personalize, measure and optimize the experience for each customer."

Leila Kutler

"Regal allowed us to invest in a personalized conversational experience for our members, and to A/B test how to best support homeowners at key moments."

Manuj Goyal

"Starting a phone sales program to call our unconverted leads and existing customers was so straightforward with Regal. And we are seeing a 58% lift in conversion."

Sarah Haselkorn

"After launching Regal with Branded Caller ID on cell phones for our lead outreach calls, we saw a 20% lift in conversion at a 20x ROI within a week. We've been looking for a solution like this for years!"

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