B2C Sales Podcast 2: Braze and Care/of

In this episode, we had the pleasure of discussing these topics with the founders of Braze and Care/Of. Braze (NASDAQ: BRZE) is a customer engagement platform built for marketers that delivers cross-channel experiences at scale. Care/of is a personal health and wellness brand that creates a help plan with personalized vitamins and supplements that help you feel your best.

Here are the key takeaways from our conversation: 

  1. Growth at all costs has been thrown out the window. Marketers now must focus on organic acquisition and customer retention, not just paid acquisition.
  2. Relentlessly focus on the point of conversion. This requires orchestrating messages across multiple channels with event-based capabilities. 
  3. It’s very expensive to build your marketing infrastructure yourself. You will likely need to find a best-in-class vendor as you scale.

To listen to this podcast, click here.

In this episode you will learn: 

How do you identify the right marketing channels for your business?

How do you best engage with your audience at various points in the conversion cycle?

How do you build the appropriate marketing stack and team to drives customer growth and customer retention?

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