B2C Sales Podcast 1: SoFi and mParticle

In this episode, we had the pleasure of discussing these topics with the CEO of mParticle and VP of Performance Marketing at SoFi. mParticle is a Customer Data Platform and SoFi (NASDAQ: SOFI) is an online personal finance company. 

Here are the key takeaways from our conversation: 

  1. How Apple’s recent changes in its privacy policy has pulled the rug out from all marketers. 
  2. Brands today need to have a first-party data strategy with a direct relationship to their customer. 
  3. Your attribution models and the intention with which you build them should be tied directly to budget and resource allocation decisions. 

To listen to this podcast, click here.

In this episode you will learn: 

What are the fastest growing B2C companies changing in their marketing and sales strategy?

How do marketers think about the trade-offs on spending on ‘walled garden’ channels such as Facebook versus other channels?

How does the evolution of the Customer Data Platform (CDP) landscape impact the role of marketers?


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